• Valley Image
  • Staff

  • Stuart Waldman, President Stuart Waldman, President

    Stuart has oversight of all VICA operations with emphasis on advocacy and development.

    Education: J.D. from Loyola Law School; B.A. from Cal State, Northridge in political science; A.A. from LA Valley College in German; LAUSD schools

    Favorite book: Art of War by Sun Tzu

    Team I’d most like to play on: U.S. Soccer team

    Source of inspiration: My wife

    Most underrated value: Loyalty

    Secret passion (recreation): world travel

    Favorite vacation spot: Latin America

    Historical figure you’d most like to have over for dinner: Golda Meir

    Vision for the Valley: A Valley with great public schools, a world class public transportation system, and a thriving business community.

    Email: Stuart@vica.com

    Click here for a complete bio

    Jessica Yasukochi, Vice President Jessica Yasukochi, Vice President

    Jessica oversees all VICA operations, including finances and events.

    Education: Graduate from Wilder High School in Idaho and from CSU, Northridge with a degree in Asian American studies and a minor in political science

    Grew up in: Wilder, Idaho and Shizuoka, Japan

    Favorite job: Guest Relations Lead at Magic Mountain

    Favorite book: Twilight by Stephanie Meyer

    Sources of inspiration: My son; My parents; Children being nice to people for no reason other than being nice

    Most underrated value: Organization

    Most admired people: My parents and my husband

    Historical figures you’d most like to have over for dinner: I would love to have a beer with President George W. Bush, and dinner with Julia Child

    Vision for the Valley: A transportation-friendly Valley (more public transit services)

    Email: Jessica@vica.com

    Click here for a complete bio.

    Cathy Mendoza, Office Manager Cathy Mendoza, Office Manager


    Cathy will be the first point of contact for many VICA members and partners. She is responsible for the day-to-day running of VICA's office, as well as event support, communications duties, and other administrative tasks. 

    Education: Student of Business and Accounting at Moorpark College

    Grew up in: San Fernando Valley, CA

    Favorite sports team: Los Angeles Kings

    Source of inspiration: My Dad

    Secret passion: Snowboarding

    Favorite vacation spot: Hawaii

    Email: Cathy@vica.com

    Shauna Carter, Membership Manager Shauna Carter, Membership Manager

    Shauna is responsible for membership excellence. She handles all membership onboarding, relations, inquiries and is a valuable resource ensuring VICA members are provided with consistent quality and assurance. 

    Education: BA in Communications and minor in Organizational Leadership from Colorado State University

    Source of inspiration: My Children, everything I do is for my family

    Most underrated value: Honesty

    Most admired people: My Great Grandparents, they were the epitome of love and partnership

    Favorite Vacation Spot: Kauai, Hawaii

    Tops the bucket list:  Vacation to Scotland & Ireland and seeing the Northern Lights in person

    Email: shauna@vica.com

    Kayla Koerting, Legislative Affairs Manager Kayla Koerting, Legislative Affairs Manager

    Kayla supports the legislative affairs and communications functions at VICA. She is responsible for VICA's member communications including VICA Weekly and our annual Government Handbook. Kayla researches and tracks bills, ordinances, and ballot measures and prepares action alerts and letters for VICA's advocacy work. 

    Education: B.A. in Philosophy, Politics and Law from USC

    Grew up in: San Diego, CA

    Favorite Vacation Spot: Scotland

    Secret Passion: Crafting

    Historical figure you'd most like to have over for dinner: Eleanor Roosevelt

    Email: Kayla@vica.com 

    Giancarlo Rubio, Legislative Affairs Manager Giancarlo Rubio, Legislative Affairs Manager

    Giancarlo is responsible for advocating for business issues on local, state and federal levels, as well as advocating policies, legislation and regulation that are conducive to a positive and successful business environment through the engagement of VICA members.

    Education: Master of Business Administration; concentration in Project Management from Louisiana State University (2022.) BA in Communication Studies from California State University, Northridge (2017.)

    Favorite Vacation Spot: Munich

    Favorite Food: Chile Relleno

    Favorite Book: House of Cards

    Source of Inspiration: My Mother

    When I am not at work I am: Outdoors, traveling, and/or spending time with friends and family.

    Vision for the Valley: A San Fernando Valley with excellent public infrastructure, a thriving public transportation network, and a successful business community.

    Email: Giancarlo@vica.com

  • ©2021 Valley Industry & Commerce Association | Phone: 818.817.0545 | Fax: 818.907.7934 | 16600 Sherman Way | Suite 170 | Van Nuys, CA 91406