Stuart Waldman

stuart@vica.com

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Name: Stuart Waldman

Title: President

VICA Assignments: Oversight of all VICA operations with emphasis on advocacy and development.

Education: J.D. from Loyola Law School; B.A. from Cal State, Northridge in political science; A.A. from LA Valley College in German; LAUSD schools

Favorite book: Art of War by Sun Tzu

Team I’d most like to play on: U.S. Soccer team

Source of inspiration: My wife

Most underrated value: Loyalty

Secret passion (recreation): world travel

Favorite vacation spot: Latin America

Historical figure you’d most like to have over for dinner: Golda Meir

Vision for the Valley: A Valley with great public schools, a world class public transportation system, and a thriving business community.

     

Jessica Yasukochi

jessica@vica.com

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Name: Jessica Yasukochi

Title: Vice President

VICA Assignments: A little bit of everything, VICA finances

Education: Graduate from Wilder High School in Idaho and from CSU, Northridge with a degree in Asian American studies and a minor in political science

Grew up in: Wilder, Idaho and Shizuoka, Japan

Favorite job: Guest Relations Lead at Magic Mountain

Favorite book: Twilight by Stephanie Meyer

Sources of inspiration: My parents; Children being nice to people for no reason other than being nice

Most underrated value: Organization

Most admired people: My parents and my husband

Historical figures you’d most like to have over for dinner: President Lincoln or Jane Austen

Vision for the Valley: A transportation-friendly Valley (more public transit services)

     
Helene Chemel

helene@vica.com
 

Name: Helene Chemel

Title: Membership Manager

VICA Assignments: All things Revenue: membership, sponsorships, advertising

Education: CSUN – Marketing, Journalism Studies

Grew up in: Woodland Hills and Teaneck, New Jersey

Last job: Ad Director, Tribe Magazine

Favorite book: Have a Little Faith

Sources of inspiration: Early morning  joggers and my daughter

Most admired people: My parents

Favorite vacation spot: New York City

Secret passion: Hunting for treasures at yard sales!

Historical figures you’d most like to have over for dinner: Golda Meir and Anne Frank

Favorite musician: Chicago

Most underrated value: Good manners!

   


 



Alex@vica.com
 

Name: Alex Davis

Title: Legislative Affairs Manager 

VICA Assignments: Everything advocacy-related – analysis of legislation; position paper drafting; policy committee management; testifying at local and state governance meetings; relationship building with elected officials and their staff. Alex staffs VICA's Aviation; Education & Workforce; Energy, Environment & Utilities; Healthcare; Government Affairs; and Manufacturing & Technology committees.

Education: B.A. Political Science from the University of Southern California 

Grew up in: Santa Clarita

Favorite book: And Then There Were None by Agatha Christie 

Team I’d most like to play on: Los Angeles Kings

Source of inspiration: My twin brother 

Most underrated value: Trustworthiness 

Most admired people: Those who live to help others 

Secret passion: Classic movies 

Favorite vacation spot: Lake Tahoe 

Historical figure you’d most like to have over for dinner: Bette Davis 

Vision for the Valley: A well-connected Valley with robust businesses

     
Sara Mitchell

sara@vica.com




 

Name: Sara Mitchell

Title: Legislative Affairs Manager

VICA Assignments: Everything advocacy-related – analysis of legislation; position paper drafting; policy committee management; testifying at local and state governance meetings; relationship building with elected officials and their staff. Sara staffs VICA's

Education: BA in Political Science from Virginia Tech

Grew up in: Vienna, VA near Washington, D.C.

Favorite book: Jane Eyre

Sources of inspiration: My parents and brothers

Most underrated value: Proactivity 

Most admired people: Mia Hamm

Favorite vacation spot: Emerald Isle, NC

Secret passions: Sports, teaching/coaching

Historical figures you’d most like to have over for dinner: James Madison, C.S. Lewis, Nellie Bly

     
Katie Norris
Perry@vica.com
   

Name: Perry Smith

Title: Communications Manager

VICA Assignments: Responsible for the organization's communication activities; creating promotional and marketing material for the organization's events and partnerships; working with VICA staff and board members to ensure VICA's messaging is consistent with our goals of the organization -- enhancing the economic vitality of the greater San Fernando Valley region by advocating for a better business climate and quality of life.

Education: Graduate from Crespi High School and studying print journalism at California State University, Northridge

Grew up in: San Fernando Valley

Favorite book: Against the Gods: The Remarkable Story of Risk

Sources of inspiration: My mother and grandparents

Most underrated value: Loyalty

Most admired people: John Wooden

Favorite vacation spot: Glasgow, Scotland

Secret passion: Playing guitar

Historical figures you'd most like to have over for dinner: Thomas Edison, Albert Einstein, Abraham Lincoln 

     



 

Athena Motavvef

Athena@vica.com
 

Name: Athena Motavvef

Title: Administrative Assistant

Education: Graduate from Van Nuys High School and University of California, Riverside

Grew up in: Sherman Oaks

Favorite Book: Matilda by Roald Dahl

Source of inspiration: trying something new

Most underrated value: honesty

Most admired people: Mindy Kaling, Mark Ruffalo, celebrities in general that use their status to actively support important causes

Secret passion: hiking, camping and anything else that gets me outside

Favorite vacation spot: anywhere with a rich history

Historical figure you’d most like to have over for dinner: Amelia Earhart